Understanding Microeconomics for Small Businesses Running a small business isn’t just about passion – it’s about making smart, data-driven decisions. In this blog, discover how core microeconomic concepts like demand and supply, opportunity cost, and price elasticity can help you set competitive prices, optimize costs, and build a sustainable business. Perfect for entrepreneurs, freelancers, and small business owners looking to thrive in competitive markets.

When Tara’s candle business hit a wall, it wasn’t marketing or creativity that turned things around — it was economics. From opportunity cost to sunk cost, learn how basic economic thinking helped her make smarter decisions, raise profits, and rediscover confidence as a business owner. A must-read for entrepreneurs who want to combine passion with profit.

Discover how tariffs impact small businesses, with real examples from Kenya, and explore smart strategies and why free trade still matters t

Explore the economics behind streaming services and how the subscription revenue model has reshaped consumer behavior.

Explore the key factors behind wage differentials in the labor market, from skills and geography to gender discrimination.

Understanding the interconnected dance between ‘Recession’ and ‘Cyclical Unemployment’

Here we delve into the economics of the fast-food industry, exploring its unique business model, labor dynamics, pricing strategies, etc.

Discover the importance of recognizing and redistributing the value of unpaid care work for a stronger society.